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4.8 | 110 Reviews

E7 OLED 4K HDR Smart TV - 55" Class (54.6" Diag)

LG OLED55E7P

Features

  • Picture-on-Glass
  • Intense Color on Perfect Black
  • Active HDR with Dolby Vision
  • Dolby Atmos®

Quick Specs

  • Type: OLED TV
  • Width: 48.7"
  • Height: 30.2"
  • Depth: 6.9"
  • Energy Star Rated: No

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This item has purchase restrictions.

We currently only offer this product for purchase within 200 miles of our store. Questions? Contact us for more information.

 
*Annual TV Shootout Winner

The E7 is the fourth consecutive LG OLED to win the CE Week Shootout Title.


Picture on Glass. A work of art.

The elegance of glass combines with the unparalleled sophistication of OLED for an image that appears to float in the air. Picture-on-Glass design places the incomparably thin, flexible, lightweight OLED panel against a simple pane of glass for a sleek design that's simple, sculptural and the very definition of innovative.


Intense Color on Perfect Black

Picture night skies as dark as night skies themselves. Against the infinite, inky darkness of perfect black, colors pop and images come alive. LG OLED pixels are what make it all possible, each turning on and off individually for truly infinite contrast.


Dolby Vision and Dolby Atmos®. True Home Cinema.

LG OLED TV is the ultimate expression of a cinema-quality experience in the home. Premium content achieves the pinnacle of picture quality thanks to Active HDR with Dolby Vision . The Dolby Atmos® audio is just as impressive, surrounding the audience as in the most advanced theaters.


Bring Big Screen Sound to the Living Room

Straight from state-of-the-art theaters to the home, Dolby Atmos® creates sound that can appear to come from anywhere. Crickets all around. Explosions from above. A villain laughing behind. With LG OLED TV, audio becomes an incredibly realistic, immersive experience.


Dolby Access App

Experience Dolby Vision and Dolby Atmos on LG OLED TVs to turn your TV into an entertainment powerhouse.


Enjoy the most HDR content

From brilliant brights to deepest darks, LG OLED TV offers the ultimate expression of high dynamic range. Unlike some other 4K televisions, LG OLED TVs support Dolby Vision , optimizing the picture scene-by-scene, as well as the new HLG HDR standard so viewers get more options for premium content.


Gorgeous picture from every seat in the room

"The E7 OLED's picture just pulls you in and begs you to stare at it all day."
- Digital Trends, 9/19/17


Watch what you want, when you want

Netflix Recommended TV recognizes Smart TVs that meet strict criteria for a superior Netflix experience, such as easy app access and new features. For the third year in a row, LG TVs have the distinction of being recommended by Netflix!


SLING TV

Introducing A La Carte TV, the only live TV service that lets you personalize your channel lineup and save. Customize with your favorite extras like Sports, Comedy, Kids, News, Hollywood, Lifestyle and more. Watch 7 Days Free! Restrictions apply.

Features

  • Picture-on-Glass
  • Intense Color on Perfect Black
  • Active HDR with Dolby Vision
  • Dolby Atmos®
  • webOS 3.5 Smart TV
SUMMARY
Diagonal Class 55 inches
Diagonal Size 54.6 inches
Resolution 3840 x 2160
Display Type OLED
Display Format 4K UHD 2160p
HDMI Port(s) 4 (HDCP 2.2)
Other Input(s) 3 USB, 1 RF In (Antenna/Cable), 1 Composite In, 1 Ethernet, 1 Optical, 1 RS232C (Mini Jack)
Smart TV Operating System webOS 3.5
Speaker System 2.2 Channel
Other Features Active HDR with Dolby Vision , Dolby Atmos®, Perfect Black, Cinematic Color, Billion Rich Colors, Ultra Luminance, Pixel Level Dimming
PICTURE QUALITY
4K Ultra HD (3,840 x 2,160) Yes
Active HDR with Dolby Vision Yes
HDR Effect Yes
Perfect Black Yes
Cinematic Color Yes
True Color Accuracy Yes
Wide Viewing Angle Yes
Billion Rich Colors Yes
ULTRA Luminance Yes
4K Upscaler Yes
Pixel Level Dimming Yes
SMART TV
webOS 3.5 Yes
Magic Remote Control Included
Natural Voice Recognition Yes
Universal Control Capability Yes
LG Content Store (App Store) Yes
Full Web Browser Yes
Channel Plus Yes
SMART SHARE
Screen Share Yes
Content Share Yes
AUDIO
Speaker System 2.2 Channel
Output Power 40W (WF: 20W)
Dolby Atmos Yes
Dolby Atmos Decoder Yes
DTS Decoder DTS-HD
Surround Mode OLED Surround
Hi-Fi Audio Yes
Wireless Sound Sync Yes
CONNECTIVITY
Wi-Fi® Built In 802.11ac
Wi-Fi Direct Yes
IP Control Yes
Simplink (HDMI CEC) Yes
INPUTS
HDMI 4 (HDCP 2.2)
USB 3
RF In (Antenna/Cable) 1
Composite In 1
Ethernet 1
Optical 1
RS232C (Mini Jack) 1
POWER
Power Supply (Voltage, Hz) 120Vac 50-60Hz
Power Consumption TBD
Standby Mode 0.5Wi
WALL MOUNT
VESA 400 x 200
DIMENSIONS / WEIGHT
Wall Mount (WxHxD) 48.7" x 30.2" x 2.2"
W Stand (WxHxD) 48.7" x 30.2" x 6.9"
Shipping (WxHxD) 53.5" x 34.6" x 6.9"
TV without Stand Weight 37.7 lbs
W Stand Weight 40.8 lbs
Shipping Weight 54.7 lbs
WARRANTY / UPC
UPC 719192611405

Quick Specs


  • Appearance

  • Type: OLED TV

  • Dimensions

  • Width: 48.7"
  • Height: 30.2"
  • Depth: 6.9"

  • Features

  • Energy Star Rated: No

Professional delivery and installation is available for every product we sell. We would be happy to coordinate delivery and installation for you.

Extended warranties are usually very inexpensive and can save you thousands in the future. It's simple and inexpensive to purchase extended warranties and one of the smartest ways to protect your investment.

Electronics can be large, heavy and expensive. You probably don't have the special tools or expertise needed to fix them in a crisis. If you can spare a few thousand dollars without batting an eyelash for new electronics should they break tomorrow, don't buy a warranty. But if you're like most of us, protect yourself by purchasing inexpensive extended warranties when you buy a new product and save yourself big money in the long run.

4.8 out of 5

94% of reviewers recommend this product.

Good Bang for the Buck

Renhen 7/4/2018

After playing with all the settings I find the Vivid setting with an OLED brightness of 85 and color saturation of 49 is the best for viewing regular TV broadcasts. When playing a 4K video the color and quality are excellent. Overall the E7 provides the most bang for my buck

Yes, I recommend this product

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Quality

 

Value

 

What a picture

Jimo2614 6/26/2018

Awesome picture looks great in the room. My previous tv was a roku so unfortunately your 3.5 web os leaves a lot to be desired. just doesnt live up to the standards the rest of the tv does

Yes, I recommend this product

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Value

 

Love the picture

Tascer 6/18/2018

Bought this TV to replace an LED TV that has served us well. After checking out the available sets at Costco we were really impressed with the LG. I got a great deal through Massdrop and decided to go for it. The TV arrived and was set up in less than thirty minutes. We love everything about this TV.

Yes, I recommend this product

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Value

 

Awesome OLED tv

Artsat 6/13/2018

I just received my OLED55E7P this week. So happy with with TV awesome picture and great sound. Highly recommend OLED tv This is my fathers day gift?

Yes, I recommend this product

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Value

 

Love the picture and soundbar.

Cwaid57 6/5/2018

After learning the remote its pretty easy. Very clear picture and the colors are lifelike. Very happy with this TV.

Yes, I recommend this product

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Value

 

Greatest picture quality and sound

JEisCool 6/1/2018

This is by far one of the best TVs. The image quality and sound is top notch. A+ black levels and great customizations. The interface is very intuitive and easy to use. Voice command on the remote is also a great feature to have. Would definitely recommend to anyone looking to by a new TV.

Yes, I recommend this product

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great picture

Saabsoul 5/27/2018

I have had this TV for over a month now and I am quite happy with its performance. The picture is crystal clear and the action scenes or sports scenes are easy to watch. The only drawback is when I try to cast a movie from my home computer it does not easily recognize it. Overall I would still recommend this TV.

Yes, I recommend this product

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Great picture great sound easy to use

Jonathan L 5/27/2018

Immersive 3D-like picture awesome color palette great sound easy to use

Yes, I recommend this product

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Very nice picture

Robbiesd 5/23/2018

My only disappointments are the lack of a printed manual and the poor balance of the remote making it somewhat difficult to use one handed. I also think the remotes on-screen pointer should be like that of a computer mouse.

Yes, I recommend this product

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Value

 

Best TV I ever had

nior09 5/20/2018

oled e series is awesome i love everything about the tv. web os is so cool and the picture quality is the best

Yes, I recommend this product

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Value

 

Picture vs. Sound bar

IdahoSpud 5/18/2018

Love the picture quality. TV looks awesome above fireplace in new home. But the included sound bar had been less impressive. Configuring the sound has proven to be involved. Have you turn the volume up above 80 or 90 to hear well. May have to still add some bluetooth speakers.

Yes, I recommend this product

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Value

 

Great picture

AK67 5/15/2018

Great picture good sound Brilliant colors Cant go wrong with this one

Yes, I recommend this product

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Great tv and sound

James51 5/10/2018

We bought this couple weeks ago we looked at other tvs but when we saw the picture we were amazed

Yes, I recommend this product

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Best tv ever

Bizzmore 5/9/2018

I saved up and bought this tv a few weeks ago. I will never regret it the pictures look beautiful and the tv itself is a masterpiece in itself.

Yes, I recommend this product

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Fantastic Picture great features.

TGIG 5/4/2018

I really love this TV however the screen has a very thin black line from top to bottom near the center of the screen. Your tech. guy came and said a column of leds or lcds were bad. It is very visable on light colors. He was supposed to call the next day and tell us what will be done. We have not heard back yet. Been 6 days. I really like this TV so I need it repaired.

Yes, I recommend this product

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Beautiful Picture Got a tip for other owners.

kad777777 5/3/2018

Okay so my 55 TVs been hooked up for a couple days. At first I was a little disappointed because I couldnt get the picture quite where I wanted it I like to custom my picture and not use a preset. THEN I found out why. From the Picture Mode MAKE SURE you have the energy saver button on OFF. WOW When I did that my TV came alive If you need or want to use the energy saver settings for whatever reason thats up to you but again what a difference when the setting is off. I assume the energy saving setting affect all presets but Im not sure. Beautiful Picture. Love the TV

Yes, I recommend this product

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Superb picture easy to use great remote

Jake Pl 5/2/2018

Picture is stellar. Even without buying the super definition Netflix the picture is way better than my 2 plasmas or LED. Remote is extremely easy to use and TV was easy to set up. The built in sound bar is just OK. Not sure it is worth upgrading to the E7P over the C7P but I got a good deal on it and am very happy with the overall purchase.

Yes, I recommend this product

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Love OLED

JDaCunha 4/18/2018

I was going to buy the C7 but end up with the E7 because of soundbar...great TV and have great expectations to watch the Fifa World Cup in Russia in pure 4K. Clearly LG is on top of the OLED world and I hope firmware updates will keep it delivering the best picture. Didnt do the professional calibration for 2 reasons: too expensive and dont feel it is necessary.

Yes, I recommend this product

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Best Picture Ever

Kenneth T 4/9/2018

I had been researching the best tv to purchase for about 2 years. Every review took me to the LG OLED tv. Of course I wanted the E7P which was the most expensive but it was so worth it I just thought my last tv had a great picture. But there is no comparison to the LG OLED. If you want a great picture a smart tv with great sound all in a sleek design...this is the one

Yes, I recommend this product

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The perfect TV but....

TaTime 4/4/2018

This TV has everything you can ask for and more. Its definitely top of the line when put side by side with its competitors. The picture is just about flawless. I use this TV for my bedroom so the audio that everyone is complaining about is not a problem for me. My one only gripe is the onboard wifi SUCKS Its average at best. It reminds me of dial up internet with its unreliable internet connect. Apps like Netflix/SlingTV/Hulu cannot consistently run at its full capability. The only way around this is to have a direct ethernet connection to the TV or use a third party streaming device like Roku or Firestick. This eliminate the smart in Smart TV for me.

Yes, I recommend this product

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Keep working the medium

Regs4 3/25/2018

If we are talking about 4K this television is wonderful with tremendous color and blacks. If on the other hand we are talking 1080P resolution then plasma still reigns.

Yes, I recommend this product

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Awesome depth of color on

uncarich78 3/25/2018

Watching this TV makes me think 3D without glasses has finally arrived. The 4K content is crystal clear. Sons is almost as good as a full blown surround system.

Yes, I recommend this product

Fantastic

krkim525 3/24/2018

I bought oled tve7p finally. It is better than I expected. I think 55 inch is big enough to watch tv at home generally and the price of e7p model is also reasonable. However the color and the sound are fantastic. Everyone who will buy this product will have some great experiences.

Yes, I recommend this product

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One Amazing TV

Fullylocked7937 3/22/2018

Hi everyone I have the E7P and OMG This tv is amazing the picture quality is out standing. I know theres a lot of talk about burn in and screen retention. But honestly if your not watching the same static picture for days and days. And are just using it as normal tv use. You will not have an issue most people only really us a tv a few hours at a time. So if your a hard core user that has their tv on not stop then maybe an OLED is not the best choice. As for the brightness of the panel its not as bright as LEDs but it does get very bright depending on what the current image is showing. If its a bright image its very bright. Other than that Ill say it again you cant beat this picture quality and colors.

Yes, I recommend this product

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Best Picture Ever

Donr6718 3/22/2018

Great set. Nice screen with unlimited features. Would be better if the table top stand would swivel. Also the STB set needs to include more types of boxes to select from. I had to go through the complete setup twice because my Spectrum cable box was not listed.

Yes, I recommend this product

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Mark614 3/22/2018

Excellent tv all around great picture and sound. Best tv I have ever owned.

Yes, I recommend this product

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Outstanding

Trekkie59 3/18/2018

Excellent picture quality. Black blacks and fantastic contrast. This is an expensive TV and worth it.

Yes, I recommend this product

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I love it

ambizytl 3/16/2018

This is the best TV I have ever owned and Ive had quite a few. The picture especially with 4K is beautiful. The built-in sound bar is the best sound Ive ever heard from a TV speaker. Oh and Atmos sounds terrific. I love the remote control very functional and nicely laid out buttons. I wish I had more space for TV and would have gotten the 65 inch. The picture on this TV is worth gold. When streaming a Dolby Vision movie it automatically goes into Dolby Vision mode for picture. I could go on and on but bottom line is....great TV and I love it

Yes, I recommend this product

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Great TV

DK13 3/15/2018

We have had this TV for about a month and really like it. The picture is very sharp and the sound is very nice also.

Yes, I recommend this product

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golfer 1 3/15/2018

Great TV. I wouldnt think twice about buying it again .

Yes, I recommend this product

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in future

joaned 3/14/2018

the best decision by far from gazillion choice of nows generation of television recently had a prk done and this tv exceedes the imagination of how real the visuality was it is gentle on eyes and adjusting brightness is awesome

Yes, I recommend this product

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The Pinnacle of Home Entertainment

Ramki 3/9/2018

Ive done a lot of research before purchasing this television. OLED has been rumored to be plagued by image retention and burn in. I have had the television for about a month now and I can say I have not experienced such issues. Though i must also disclose that I have taken every precaution in caring for the product to avoid this issue. Out of the box picture settings need little to no tweaking. 4K HDR games run flawlessly even those with HUD or other overlays there was no burn-in. This television is a work of art. Not only in the images it flashes at the viewer 60 times per second but the exterior design as well. The sound quality is the best Ive heard out of a television. It wont be a match for dedicated speakers but that is not what its meant to compete against.

Yes, I recommend this product

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Great picture

dougborn 3/7/2018

Recently bought this and very pleased with picture

Yes, I recommend this product

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Excellent video and audio quality

Nico B 3/6/2018

I just bought this TV 3 weeks ago and I really enjoy the quality overall video audio material OS remote

Yes, I recommend this product

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Value

 

Great picture/so so sound

Richard65738 2/28/2018

Great picture connects to Netflix/Amazon instantly. Having trouble syncing the sound with the picture otherwise I would have given it 5 stars.

Yes, I recommend this product

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Superb picture and features

JFB44 2/27/2018

I am extremely pleased with this TV. I especially like the settings menu which offers a wide variety of choices.

Yes, I recommend this product

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Value

 

My 2nd LG OLED Set is now in the Bedroom

Ron27 2/23/2018

We purchased a 65 LG OLED a couple of years ago for the Living Room and now we have a 55 LG OLED in the Bedroom The Video Quality of Both are Excellent... So when it came time to Change Out the Bedroom TV The Logical Choice was another LG OLED...So Glad we did....

Yes, I recommend this product

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Awesome screen quality

Businessph 2/18/2018

This is the best tv on the market. The magic remote is awesome

Yes, I recommend this product

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Very affordable OLED

Guff 2/18/2018

With OLED tvs being the cutting edge of television technology being able to get one for such a reasonable price was great.

Yes, I recommend this product

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Best picture.

HCS2 2/18/2018

We bought two TVs for two rooms a 65 and a 55. Pictures on both are fantastic.

Yes, I recommend this product

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Great TV

Picture Lover 2/16/2018

Best picture I have ever seen and sound quality is really good. No need for external speakers and receiver. Streaming 4K is really beautiful. So much detail. Blacks are really blacks.

Yes, I recommend this product

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Great service and fantastic picture

Lar H 2/16/2018

Ive had my TV for only 3 weeks and cannot be more satisfied with it. The picture quality is suburb and sound quality is fantastic. Value is excellent

Yes, I recommend this product

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Love it

Seabreaze 2/16/2018

Its our first smart TV and wow what a difference from our old tube TV. Ita amazing the content of colors love the ease of use. Took me only a few minutes to learn all the program features. Love the Magic Mouse...

Yes, I recommend this product

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Great picture but....

Jbyrd25 2/15/2018

The picture is fantastic. The audio on the hand leaves a lot to be desired. The lip synch lag is terrible and Ive tried every solution. It has me second guessing my purchase.

No, I do not recommend this product

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Fantastic picture

Ronic 2/12/2018

I just received my new OLED TV. Before the Superbowl and Olympics started. We had a hard time pulling away from watching that programming. The colors are so realistic its like really being there. The Netflix programming is super realistic as well. Bravo to LG for creating this technology

Yes, I recommend this product

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Absolute best picture of any TV on the market

WVH58 2/12/2018

Ive had my LG OLED TV for about a month. Crystal clear picture and easy to use controls.

Yes, I recommend this product

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Settings setup could be easier

Aeromech 2/10/2018

Wonderful tv but setting up could be easier. For instance I went a few days wondering why the sound didnt seem great. Then I stumbled upon the Dolby app that I needed to update and initialize. Now the sound is great.

Yes, I recommend this product

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Picture is amazing

Breezycat 2/9/2018

Love how easy it is to use especially netflix and Amazon prime

Yes, I recommend this product

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Simply the BEST

WeenieBoy 2/9/2018

So...Ive owned thin TVs since theyve been available. I owned a plasma TV and updated as improvements were made. Until recently Ive owned LED TVs. These too I have upgraded as improvements became available. A few week ago I purchased my first LG OLED TV. This is truly a significant advance in TV monitors The contrast and color rendition are visually stunning I cant imagine this getting any better but Im guessing LG will surprise me again Thanks for an amazing TV

Yes, I recommend this product

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UNBELIEVABLE PICTURE

kkg1955 2/8/2018

This is our 2nd LG and we are extremely pleased with both. The blacks are so black that its impossible to tell if the TV is on. I cant believe how thin the screen is. Will the day come that Tvs will be as thin as paper?

Yes, I recommend this product

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Value